15 minutes


1
Jul 09

Nine and Ten dupe it out over Michael Jackson

Well after a piss poor attempt at a Michael Jackson tribute that saw them caned all over the blogosphere, Nine are having another crack at the Michael Jackson tribute tonight with a twist - what is the mystery behind his death? No really, what it it? Michael Jackson: What Really Happened 9:30 tonight.

Ironically, (lol) Ten also have a similar tribute to be aired at 8:30 - Michael Jackson: Picking up the Pieces.

So if I watch picking up the pieces, will it be neccesary to know what really happened? Or do I really care? Who’s pieces are we picking up? How many more networks will try and cash in on this? Will any of them get right? How do they know anyway?

So  many questions that may be answered in a blog post airing tomorrow. Michael Jackson Tributes: A Dime A Dozen.


30
Jun 09

Nando’s - living in the moment or riding the bandwagon?

If you’ve heard or seen a Nando’s ad or promo lately, chances are you are familiar with what it’s talking about - and I don’t mean the chicken.

Working with The Sphere Agency, over the last couple of ads have featured something topical from popular culture. First it was the Chk Chk Boom ad - acouple of days too late to really make its mark but an attempt nonetheless.

Then when Kev uttered the words “Fair shake of the sauce bottle mate” - Nando’s couldn’t resist. Again with the radio ad.

Strike three is the most recent with Austrian gay fashionista Bruno coming to town. Of all the ads, this was the least related to Nandos, or chicks, or sauce, but it seemed to have the same poplular appeal to make it worthy of a Nando’s stunt. And a stunt it was.

All in all, I think it’s an ok idea to ride on the coat tails, but unfortunately Nando’s, it feels like just that. Like you are riding someone else’s wave with cringe worthy advertisements.Great for PR I guess, but is this what you want to be known for?

The Bruno stunt was cool, but did nothing for the brand I think. Nothing that made me want to eat Nando’s. I’m actually not sure if it’s that different from Oporto’s is it?

I think it’s time to get off the bandwagon and try something original. Create your own hype. Don’t live someone else’s.


29
May 09

The Snuggie: so cool it markets itself

For anyone who is up past midnight or watches daytime TC, the Snuggie is nothing new. We all watched it, contemplated it, and either bought it or decided against in.

Then the world got hold of it and realised. This thing is really, really daggy. How cool is that.

The first I heard of this was from Rove (@Rove1974) on Twitter putting out a Tweet for all Snuggie wearers to come forward and show themselves. Not suprisingly, the next Sunday night, came this.

I caught another glimpse of this phenomenon on mumbrella the other day, reading Dr Mumbo, where I found this.

Which then led me to the most disturbing of all snuggiesightings.com and it’s sister site, social network snuggiebook.com. And don’t forget your regular Snuggie pub crawl, it’s a hoot.

Classic case of the uncool being cool. So cool that even Jackie O wears it. Case closed.


28
May 09

15 mins with Chk Chk Boom

They pop up all the time - seemingly unplanned moments of greatness that make a nobody a somebody for 15 minutes or less.

And people whinge about it, complain about it, “how is this news”? Fact is though, no one is celebrating it. They are laughing at it. It’s a joke. And if Clare is only half as stupid as she seems, she will also be laughing at herself.

And next week, the headlines will be lining the birdcage or cleaning the windows and Clare will be put into the 15 minutes of fame bucket with the housemates from Big Brother season 2 (and 3 and 4 and so on).

But, being the joke that it is, let’s have a laugh.

Here’s the original - if I was the guy with the glasses I’d be feeling left out.

And here is the gold - what makes a 15-minuter worth it. Least glasses boy got a look in for some of it.

And some Black Eye’d Peas

Fresh Prince chk chk BOOM

And some hip hop

And my favourite