cann’d

Was just reading an opinion piece by Miranda Devine about the Chk Chk Boom effect and how it is similar to that of the Susan Boyle. The similarity? These few moments in time were captured and viewed by millions and millions and millions of people worldwide.

The significance? Chk Chk Boom generated over $200,000 in online advertising. Which is great, but chump change when you think of the dollars that could have been made.

But apparently, when it comes to the masses, money is the last thing on our minds. It is about love. Glory. Being the space head that got on the news as a joke that will be repeated over and over again.

Stuff making money out of it - what I tend to think though is how do we predict it? When you give the power to the masses to decide what’s cool or not, it becomes entirely hit and miss. Things like Chk Chk Boom and Susan Boyle aren’t manufactured. They just happen. And they’re gone just as quickly.

Perhaps it is just a not so gentle reminder to the powers that be that the masses are, in fact, in control. And there’s nothing they can do about it.

So apparently, according to SMH columnist Harold Mitchell, Gen Y is classified as anyone between the ages of 18 and 30.

At 28 that means me. And apparently I am one of “the people who have been changing their job every two years and it is really annoying their bosses. But they are also the most educated in history and they are confident to the point of being cocky.”

Last I checked I was married with two kids, moved out when I was 18, and am happily supporting myself. That being said, I am overly ambitious and confident. Confident enough that I don’t like to be pigeon holed.

Anyway, normally I would just ignore this guy - write it off as yep that’s his opinion. But the best bit is that this piece was picked up by Campaign Brief, and the comments are priceless. Here are two of the best.

GenY in a bottle… said:

Mr Harold Mitchell,

To stereotype your generation, you were all dole bludging weed smokers that got too high on acid, didn’t shave or wash, suddently flipped out and got jobs in the mail room, stayed at the company for 30 years until someone eventually decided to give you a non-executive (non decision making) board position because it was cheaper than paying your redundancy entitlements.

Either that or you smoked too much weed then moved to the country and grew too much weed and possibly still do on your little hobby farm you bought for the price an average Gen Y would pay on rent in a year.

You are part of the generation that hates everything, hated their parents, hated the 50s sensibilities, hated the VIetnam war, hated the government, hated the 70s and now hate their kids. What a load of peace and love!

I’ve paid rent since I was 17. Most of our parents, unlike yours, are loathe to help their kids invest in property. It’s not that we don’t want to, it’s just you’ve spent all the money your parents set aside for you and haven’t made any to spend on us!

Your generation are only rich because of an inflated housing boom!

The hypocrisy!

I also remember the recession in the 80s/90s because I had no food, while our parents, you guys, were wasting their money on hip MC Hammer and Milli Vanilli LPs, Tapes and $900 compact disc players.

Our music is better than yours was. Our drugs are better. Our fashion is better. Our women are hotter than yours were. Our parties are much better. Our jobs are cooler. We’re a shitload cooler. We get the internet. We own it.

Mark Zuckerberg, gen y loser? Or jealous Boomer?

When you guys finally decide to retire, realise you’re irrelevant and stop making this country the redneck nanny state it is, our country will be better than yours was.

Step aside and let the flowers grow a bit before you stomp on them.

Ok, harsh words, but he did ask for it. But that wasn’t the end of it.

Anonymous said:

Dear GenY in a Bottle,

You’re fucking kidding yourself right? This guy lived through and made a fortune through the best period of advertising ever.
Fuck whether the drugs are better these days. In his day, you could rack up in your secretary’s cleavage during client meetings.
You get the internet? We invented the fucker.
Our musicians played instruments, yours play “LP’s” of our musicians playing instruments.
Your women are hotter? That’s your mother you’re talking about. And you should be goddam thankful someone thought she was hot, or at least managed to get high enough on their shit drugs to bang her once.

My advice: crawl back into your old man’s ball bag.

You’ll be much happier.

Oh dear. Someone’s not happy. A whole heap of other people threw their hat in though - check it out.

Well well. Imagine what we could achieve if we all just got along.

Came across this one today via Mia Freedman on mamamia and couldn’t help but repost.

Completely agree with all of Mia’s comments, but also can’t help but wonder here, what is this ad actually selling? Chocolate obviously, but why am I supposed to choose this chocolate over the rest? Hmmmm… Judge for yourself.