June, 2009


30
Jun 09

Nando’s - living in the moment or riding the bandwagon?

If you’ve heard or seen a Nando’s ad or promo lately, chances are you are familiar with what it’s talking about - and I don’t mean the chicken.

Working with The Sphere Agency, over the last couple of ads have featured something topical from popular culture. First it was the Chk Chk Boom ad - acouple of days too late to really make its mark but an attempt nonetheless.

Then when Kev uttered the words “Fair shake of the sauce bottle mate” - Nando’s couldn’t resist. Again with the radio ad.

Strike three is the most recent with Austrian gay fashionista Bruno coming to town. Of all the ads, this was the least related to Nandos, or chicks, or sauce, but it seemed to have the same poplular appeal to make it worthy of a Nando’s stunt. And a stunt it was.

All in all, I think it’s an ok idea to ride on the coat tails, but unfortunately Nando’s, it feels like just that. Like you are riding someone else’s wave with cringe worthy advertisements.Great for PR I guess, but is this what you want to be known for?

The Bruno stunt was cool, but did nothing for the brand I think. Nothing that made me want to eat Nando’s. I’m actually not sure if it’s that different from Oporto’s is it?

I think it’s time to get off the bandwagon and try something original. Create your own hype. Don’t live someone else’s.


28
Jun 09

Twittering away

  • #masterchef not a huge fan of the hong kong episode + I liked the invention tests! #
  • #masterchef Think they are really gonna stuff this up - the chinese chef is tough! #
  • #masterchef the bun looks a bit dirty… Lol! #
  • #masterchef - love watching them nod their heads like they understand chinese! #
  • Is it just me or did @rove1974 look really buff on that ad? #
  • @FelicityMoore you’re right - gary does look fat tonight! in reply to FelicityMoore #
  • head hurts, can study no more. Nigh nigh tweeps. #
  • overall an ok day today #
  • Ah Wednesday . Hump day. As in the middle of the week as opposed to…. humpback whales. #
  • WTF - freezing! #
  • Sydney is a fickle city today - 9 degrees and raining ice this morning and sunny and lovely right now. Fair to say that Sydney is a woman… #
  • The protesting stops and the house goes quiet. Think he has finally given up. Time for a cuppa i think. #
  • Bugger I was wrong. Instead he is ripping the curtain down. #
  • The house goes quiet yet again after a failed boppy attempt and resignation to let him cry a bit. Cuppa attempt number 2. #
  • Rustles and creaks from the bedroom prove me a liar. He has fooled me again. The war wages on. #
  • Boppy attempt number 2 I think. I’m going in. #
  • Successful bobby insertion after realisation that previous quiet was actually concentration while removing pants. The war continues. #
  • Frustration leads to misspelling - bobby = boppy. #
  • Quiet again - dare I pour the cuppa? #
  • Going for the pour - wish me luck #
  • @coogeecoup And there’s plenty of unwanted advice going around! Just ask me! :) in reply to coogeecoup #
  • OMG he got me again. Do I concede defeat? Concerned for the spanner it may throw in @SoldierBeetle ’s evening… #
  • Another good bitch fight. http://bit.ly/Lvs92 #
  • RT @willemrt RT @penbo: forget #utegate - a sheep has just escaped from sydney uni and been hit by a car in glebe http://tinyurl.com/kvg9fb #
  • One hour later. The war has been one. He has laid down his arms. And his head for that matter. Just in time for Ready Steady. #
  • @willemrt perhaps…. they certainly are doing a lot of swhining - do you like that one? I took 2 minutes out of my day to think that up :) in reply to willemrt #
  • Another 52 week lease - yay! #
  • @adragon All good - love the place im living in, hope to buy it once the next lease it up. :) in reply to adragon #
  • Looking around, trying to find some interesting people to follow, that won’t just bombard me with links all the time. Any suggestions? #
  • @sammutimer thanks heaps! any more? have a few of them. A little over being shouted at and pointed places. Love people who talk. :) in reply to sammutimer #
  • captcha is great, but sometimes are SOOO hard to read! #
  • @mr_billiam So true - I am already having to get them read out for me - feel like a senior citizen “what did you say love?” in reply to mr_billiam #
  • RT @johnlacey Are Online Friends “Real Friends”? http://cli.gs/35N0M (via @tweetmeme) #
  • @technorati “We are currently experiencing back end issues” - thanks, but too much information… #
  • Love it :) RT @JimKukral: Seriously, my feet have never been so smooth. The PediEgg really does work. I need to do video, with sound :) #
  • @WarwickMerry :) not a fan of the fluff must say. :) my husband @soldierbeetle is the soppy one - im the hard arse. lol in reply to WarwickMerry #
  • @DHughesy some say get em out of the way quick - I’m still in shock over what two babies have done to my body and how far south really is #
  • @SoldierBeetle oh you poor popular thing in reply to SoldierBeetle #
  • RT @PeterBlackQUT: “admit it, twitter users, if anyone had asked you two weeks ago what iran was, you would have said it was the new tre … #
  • Michael Jackson dead? #
  • Flashbacks to Princess Dianas death - this is all that will be talked about for the next few weeks #
  • Wonder how many video tributes we’ll see to Jacko today #
  • LOL! RT @JohannaBD: I expect malcolm turnbull is wishing #utegate broke today. #
  • Me me! RT @penbo: OK can everyone who’s not dead put up their hand? #
  • RT @bandt Twitter and Wikipedia strain and crack under news Of Michael Jacksons death http://bit.ly/16cYNt #
  • Bugger - wouldn’t mind getting my hands on your superannuation… RT @SoldierBeetle: @candypendo I’m not dead. #
  • RT @DHughesy He actually died pickin his nose, dnt blame it on sunshine, dnt blm it on moonlight,good times, blm it on the boogie #
  • To be quite honest, feel a bit sorry for Farrah Fawcetts (sp) family. They are mourning her death while the world focuses on MJ #
  • Michael Jackson changed the face of music. #
  • . @miafreedman amen mia - this is stuff we do everyday - and work at the same time! and they get a parade for just taking them out! WTF!!! #
  • Nope, no one bit at it. It’s wide open tweeples…. #
  • @willemrt I have a pre-prepared obituary for Rich - never know when he’s gonna go. He’s getting on. :) in reply to willemrt #
  • Erection problems? Give AMI a miss - this is gold. http://bit.ly/E5Eck #
  • Judge? I’m jealous. RT @johnlacey: I’m going back to bed (at 2:30pm). Judge me as you see fit. #
  • @willemrt congrats on the new title - check this out its a good read http://bit.ly/nyfpP in reply to willemrt #
  • I no longer have a nanny. #

26
Jun 09

Social Media - the voice of the planet

If you don’t live under a rock, you would know by now. Michael Jackson is dead.

I am having some serious flashbacks to Princess Diana’s death when the whole world stopped. And I imagine the same thing happened when Elvis, John Lennon and JFK died as well.

The difference? Well when Princess Diana died everyone was glued to their TV. They made the dash for the paper as soon as the news broke there. It was the topic of conversation on radio, in playgrounds, in offices, on worksites.

So what did a huge number of people do today? Turn on their laptops, update their status and Twitter via their Blackberries and iPhones. The difference is that today, the world got to have their say. No longer do we just drink in what the media can find out and tell our friends and colleagues how we feel about it.

We tell the world.

Within an hour of the news spreading, at least 30% of tweets mentioned/mourned Michael Jackson’s death.

And if you’re not yet convinced that we’ll turn to social media before we turn to the telly, see if you can find out how many people think Jeff Goldblum died too. Don’t worry, he’s alive and kicking, but you’ll be surprised. How random.


25
Jun 09

Just Don’t

Was watching a Shots Reel at Adschool last night, and just loved this ad.

When watching these ads, we were asked to seperate them out in our minds. So think about the strategy behind them and how the strategy inspired the creative. Luckily with this one we were also given a bit of background.

The Independant is just that - independant. It is not owned or influenced by either one of the big political parties. So they tell you what to think. They tell you what to do. They tell you how to vote. Do this, do that. Or more frquently, don’t.

So what would have been the proposition behind this ad? I reckon it would have been something like go against the grain, do you what you want to do, not what they tell you to do. Be, well, independent.

And I think the creative does this brilliantly. Being bombarded by “don’t, don’t, don’t” stirs up the desire to rebel against this, to tell them to go shove it. And not only that, all of these things can be related to real life. “Don’t put your elbows on the table, don’t stand on chairs”. Certainly made me want to tell them to go shove it.

It is such a powerful brand message that makes me connect with the brand itself and makes me want to read it even though it is not sold in Sydney.

Fabbo I reckon. Great job.


25
Jun 09

The experiment

I am constantly bombarded by all these “How to get thousands of followers instantly” and “how to have success on Twitter” blah blah blah blah.

So I think I am going to try some different techniques. Lately, I have just been following a bunch of people and I get quite a few followers back.

Problem with this: I end up with people who just tweet links and broadcast shit to me. And it bores me silly.

So I block them. And I lose followers. Not heaps, but some. But at this point it’s worth it as I am starting to get a twitache.

So I am going to try a couple of things out and see what works. And what doesn’t.

Keep you posted.


21
Jun 09

A week twittered away

  • Wish people from the past would leave me alone on Facebook. We went to Kindergarten together. We are no longer friends. It’s OVER. #
  • time for ice cream and master chef #
  • Me. Bed. Now. #
  • @webcloud @SoldierBeetle B&Ts Twitter account made mumbrella again… :) #
  • @webcloud @SoldierBeetle B&Ts Twitter account made mumbrella again… :) and with the link… :) http://bit.ly/UtTlM #
  • Love watching monday night netball. #
  • So many tuenovers in this game… #
  • No @soldierbeetle netball cheerleaders are not guys. #
  • nigh nighs tweeps #
  • Rainy days make me tired. #
  • Two things I can’t stand - bad grammar and people with no tact… #
  • Amen RT @tomatom: Why would anyone think that Gen Ys want to recieve marketing Text Messages? in reply to tomatom #
  • RT @monkeytypist: Memo to The Australian’s editorial writers: 8.5% unemployment does NOT mean that 8.5% of taxpayers are unemployed. in reply to monkeytypist #
  • @adragon have been laying a bit low - cold over here, and my office is freezing! Hair looks great - LOVE IT. Thanks for the FF! U good? in reply to adragon #
  • @willemrt having summernats flashbacks here… not good. Love the fess up to Rich as well - like he cares!!! :) in reply to willemrt #
  • Some things are just too funny. #
  • Is there are reason some people’s profile pics are tinted green on TweetDeck? #
  • Thinking I am a bit behind here… something to do with iran maybe? #

14
Jun 09

A week twittered away

  • crunching the numbers. #
  • OMG its freeeeeezzzziiiiinnnnggg… #
  • Subtle delegation and control. My forte. #
  • For anyone who has ever had a friend request on Facebook from someone who’s not a friend. Gold. http://bit.ly/Q08ec #
  • I see stupid people. Stupid people everywhere. #
  • Love Pink to bits, but a bit Pinked out to say the least. #
  • RT @JanSimpson: oh no - Air France potential passenger who missed plane - dies in car accident http://digg.com/d1taeV #

14
Jun 09

A week twittered away

  • crunching the numbers. #
  • OMG its freeeeeezzzziiiiinnnnggg… #
  • Subtle delegation and control. My forte. #
  • For anyone who has ever had a friend request on Facebook from someone who’s not a friend. Gold. http://bit.ly/Q08ec #
  • I see stupid people. Stupid people everywhere. #
  • Love Pink to bits, but a bit Pinked out to say the least. #
  • RT @JanSimpson: oh no - Air France potential passenger who missed plane - dies in car accident http://digg.com/d1taeV #

12
Jun 09

Therese Rein starts a bitch fight

If you’ve been in bed for a couple of days, recently Woman’s Day published some photos of Therese Rein - RuddyRudd Rudd’s wife for those not in the know - working out in the gym.

The woman has lost a crap load of weight - and looks great, so good on her. She is an innocent party in all this hoo har.

The big issue has been - should the photos have been published? Is the Prime Minister’s wife fair game when it comes to trash mags?

Many of the heavyweights have weighed their opinion. I’ve seen comparison’s to pop stars, Michelle Obama and even Princess Diana. Lucky Therese.

But funnily enough, it’s the boys who have gotten bitchy.

Seemingly pissed off by the fact that the photos were purchased and published, Crikey editor Jonathan Green has put out the call - for every and any photo of Woman’s Day editor Fiona Connolly:

“We are keen to learn more about Fiona Connolly, a woman now rewriting the bylaws and standards of Australian magazine publishing. Send us your candid photographs, schoolyard memories, late-night nightclub sightings … anything really. We’ll give them the attention they deserve.”

And he didn’t leave it at that and got all Gordon Ramsey on her:

“So who is this Woman’s Day editor, this 33-ish mother of one responsible for publishing perhaps the most egregious invasion of privacy in recent Australian magazine history? What more do we know about the woman once described by no less an authority than Kyle Sandilands as “fat toad”, a “fat lying mole” and “a little cretin” (and Kyle knows his fat cretins).”

Well well well. Poor Fiona. Enter white knight - Daily Telegraph’s Joe Hildbrand.

“Firstly I would like to place on the record that Fiona Connolly is the hottest chick going around and my greatest regret in life is that I can never be with her because she is far too devoted a wife and mother.”

And then the sucker punch.

“Secondly I would like to invite any readers to send in any dirt they have on Jonathan Green, including, to quote his own parameters, “candid photographs, schoolyard memories, late-night nightclub sightings … anything really”.”

And just in case you didn’t realise that he was angry:

“Sadly I’m skeptical much is out there because he sounds like the sort of guy who could do Philip Nitschke’s job just by talking to people at parties.”

Ouch! Love a good bitch fight.

Beyond the banter, the reality is nothing is sacred anymore. Good thing or bad thing, I’m not sure that anything is off limits these days.

So Fiona, beyond the canned PR speak - are you going to come out with some clever subtle jabs Tracey Grimshaw style? Surely it’s only fitting that you do…


7
Jun 09

A week twittered away

  • watching masterchef - that paella looks good… #
  • What’s this british thing on channel 7? Doesn’t compete with Letterman at at all. #
  • some nice rennos on #HomeMade #
  • ubertwitter cost me bloody $100 #
  • Ahh. Friday. #
  • Guess I better get packing for Cowra. #