So Simon Crean is putting out the call for all Australian marketing agencies to “come up with a catch-all slogan, image or logo that best exemplifies Australia and promote it overseas.”
How would you sum up Australia in 10 words or less? Twitter had a good go at it this morning - here are some of the best.
Mabristow Australia: Everything is trying to kill you, even some of the sheep. Take the challenge!
paulkidd Come visit Australia. Just don’t come by boat.
nyxpru Australia. For a killer meet and greet at the airport
@paulkidd: Australia: Like New Zealand, but with fewer hobbits.
Warlach Australia: we’ll put pot in Boogie Board bags until there are no slappers to bother you…
edwardharran Australia: Come Down Under, cause we have only existed for 200 yrs, right?
nyxpru Get lost in Australia…literally.
ingvoldSTAR Australia. Even Schapelle Corby wants to come home!
@Warlach We gave you Hugh Jackman, you kind of owe us
@Warlach The world’s largest collection of poisonous things
@Karalee_ Australia: Now with 30% Less Winter
Warlach All our animals are lethal, it’s hot and it rarely rains. Why not visit and cheer us up?
Afficionados_HH Australia: Your mumma likes it.
ingvoldSTAR Relax, the dingo won’t steal your baby.
Afficionados_HH Australia: Where Backpackers go to unpack.
And my favourite:
lordfolland Australia- the only place in the world who still use girt.